Study notes · The Growth Circle
The system beats the shortcut.
We're studying Building an Empire. Here are seven habits from it for growing your business by helping other agents grow, translated for real estate.
00The System
Seven habits. Run them in order.
- Get excited
- Make your list
- Host a small in person conversation
- Offer a short call or Zoom
- Show up every week
- Keep training: plan, do, review
- Go to the big event
01Get Excited
Your energy is the invite.
This is a people attraction business. Not fake hype: genuine excitement about where you're going. Act today like the person you're becoming, because people follow someone who knows where they're headed.
“If you're not excited, why would anyone else be?”
02Make Your List
Start with 50 names.
Write them down
Not in your head. You know far more people than you think.
Grade each one
Who's closest? Who's most likely to want what you're building?
Lead with fit
Decide what to lead with for each person, one at a time.
For agents: start with the agents you already know. Agents you've closed deals with, your office, the people in your Loop sessions.
03 + 04In the Room, On the Screen
Small, personal and fast.
In person
A small living room style conversation within your first few days. Keep it to about 40 minutes and tell your story.
On screen
A 15 minute call or Zoom. Invite 30 to get 10, open the room 3 minutes early, and follow up the same night.
For agents: a coffee with three agents beats a cold DM to thirty.
05 + 06Show Up and Train
52 weeks. Plan, do, review.
Show up every week, not when it's convenient. The weekly room keeps the energy up, makes rejection easier to carry, and shows people the vision is bigger than one conversation.
- Plan
- Do
- Review
Practice without review just makes you better at failing.
07The Big Event
Once a year, zoom out.
The annual conference is where you set benchmarks, learn from the people furthest ahead, and build relationships beyond your market.
+The Lesson
Don't rewrite the system. Run it.
Creative detours feel productive. Put that creativity into running what already works, and teach it so it repeats.
Study notes on Building an Empire by Brian Carruthers, a book written for network marketing, translated here for agents who grow by helping other agents grow.
Study with us
The Growth Circle. Every Tuesday.
Read along, mastermind and execute together. Open to everyone, from every brokerage.
Tuesdays, 10:00 AM ET · Noon on Nov 3, 10, 17, 24 and Dec 1
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Meanwhile, follow along on Instagram at @theloopre.